About Me

I HAVE DEVOTED MY CAREER TO FORWARD-THINKING AND INNOVATIVE CONCEPTS IN BRAND AND DESIGN MARKETING, AND OFFER NEARLY TWENTY YEARS OF EXPERIENCE IN VISUAL MERCHANDISING TO VARIOUS INDUSTRIES—MUSIC, ART, ENTERTAINMENT, HOSPITALITY, AND FASHION—AS A DESIGN AND CREATIVE BRAND CONSULTANT. I PROVIDE CUSTOMIZED DESIGN, MARKETING, AND BRANDING SERVICES TO PROFESSIONALS IN ALL CREATIVE AND ENTREPRENEURIAL DOMAINS. CELEBRITY CLIENTS INCLUDE ANDRÉ 3000 BENJAMIN, NEYO, TINASHE, AVICII, AND OTHER CLIENTS WHO WISH TO REMAIN PRIVATE. I ALSO REGULARLY CONSULT WITH COSTUME DESIGNERS AND BUYERS FOR FILMS AND TELEVISION PRODUCTIONS.

PRIOR TO PROVIDING CUSTOM DESIGN AND BRAND IDENTITY SOLUTIONS, I SPENT TWELVE YEARS AS THE DIRECTOR OF VISUAL MERCHANDISING AND CREATIVE SERVICES AT THE RALPH LAUREN CORPORATION, WHERE I DIRECTED THE CREATIVE PRESENTATION OF THE COMPANY BRAND, WHICH INCLUDED DEVELOPING AND EXECUTING A CLEAR BRAND VISION. I PLANNED CORPORATE STRATEGIES AND VISUAL MERCHANDISING BY COMMUNICATING AND COLLABORATING WITH CROSS-FUNCTIONAL PARTNERS. AS A RESULT OF MY HARD WORK AND DEDICATION TO THE COMPANY, I RECEIVED THE PRESTIGIOUS RALPH LAUREN PARTNERSHIP AND LEADERSHIP AWARD.

AS A MEMBER OF THIS MULTI-BILLION-DOLLAR COMPANY, I ENSURED THAT THE COMPANY’S GOALS WERE UNDERSTOOD AND TRANSLATED INTO MARKETS FROM MANHATTAN TO TOKYO. 

BEFORE JOINING RALPH LAUREN, I HONED MY SKILLS AS A CREATIVE BRAND DEVELOPER FOR TOMMY HILFIGER AND MAY COMPANY DEPARTMENT STORES (A DIVISION OF FEDERATED).

Clients + Collaborations

RALPH LAUREN, THE BROOKLYN CIRCUS, BLACK HORSE STUDIO, BUTCHER JAMES, ROSS + MOSS – JUST TO NAME A FEW... 

I HAVE SPENT OVER TWO DECADES IN VISUAL MERCHANDISING AND BRAND CREATION. AS THE DIRECTOR OF VISUAL MERCHANDISING AND CREATIVE SERVICES AT RALPH LAUREN CORPORATION (RLC), I OVERSAW THE CREATIVE DIRECTION AND EXECUTION OF THE COMPANY’S MULTI-BILLION-DOLLAR BRANDS FOR BOTH MEN’S AND WOMEN’S APPAREL. THROUGH TARGETED MANAGEMENT AND DEVELOPMENT, I DIRECTED A WORLDWIDE TEAM OF VISUAL MANAGERS, CREATIVE MANAGERS, BRAND MANAGERS, AND REGIONAL DIRECTORS TO ENSURE RLC’S CONSISTENT GLOBAL BRAND THROUGH EXECUTING BRAND DEVELOPMENT, CONCEPT DESIGN, RETAIL EXECUTING STRATEGIES, AND OTHER FORWARD-LOOKING INITIATIVES. 

PRIOR TO BECOMING DIRECTOR OF VISUAL MERCHANDISING AT RLC, I MANAGED MULTI-MILLION-DOLLAR SPECIALTY APPAREL ACCOUNTS AT THE COMPANY, WHERE I DIRECTED IN-STORE BRAND DEVELOPMENT, COMMUNICATED FIELD DIRECTIVES, AND MANAGED CREATIVE REQUESTS TO INCREASE RETAIL PERFORMANCE AND OVERALL PROFITABILITY. 

A NATIVE OF PITTSBURGH, I GRADUATED FROM VIRGINIA STATE UNIVERSITY WITH A B.S. IN BUSINESS MANAGEMENT + MARKETING, AND CONTINUES TO STUDY BRAND STRATEGY AND DESIGN MANAGEMENT AT THE PARSONS SCHOOL OF DESIGN IN NEW YORK. 

I CURRENTLY LIVE AND WORK IN NEW YORK CITY.